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Course Description for CM23/GR23/EX23/HS23
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| Credit Hours: 3 |
| | | Description: Hands-on approach to the advertising campaign and stresses the utilization of marketing research for the development of creative concepts and strategy. Emphasis is placed on problem-solving and the production of copy and visuals as well as the refinement of presentation skills. This is a project-intensive course. Prerequisites: MK330 - Marketing | | | |